4 ways to improve your product description copy
Even though a convincing product description is crucial for selling online (without one, no one will buy your product), they often have room for improvement. Make sure your customers aren’t falling at...
View Article7 types of content you need on your website
You might think you don’t need to bother with content if you don’t sell anything directly on your website, but that couldn’t be further from the truth – all businesses seeking to promote a successful...
View Article5 imaginative examples of food copywriting
With food blogs rocketing in popularity, restaurants, food retailers and producers need to work hard to get noticed in the industry. Web food copywriting needs to be original and imaginative, yet still...
View Article5 imaginative examples of lifestyle and fashion copywriting
Fashion and lifestyle is an ultra-competitive and fast moving world. There are so many different brands that copy needs to really encapsulate the appeal of the lifestyle that their brand represents....
View Article5 imaginative examples of retail and ecommerce copywriting
In order to convince visitors to click on the buy button, ecommerce copywriting has a lot of hard work to do. It needs to have personality, build trust and keep people’s attention. Despite this,...
View ArticleDoes your website need an online knowledge base?
If you’re a tech platform, product manufacturer or ecommerce retailer, an online knowledge base could be a great addition to your website. Including all the ‘how to’ information your customers need in...
View ArticleFrom WordPress on website-based publishers to teens reading fake news:...
WordPress: there’ll always be a place for website-based publishers In an age where social media/publisher apps like Facebook, Twitter and Medium seem to be taking over, what’s happening to...
View ArticleFrom reactive storytelling to “strong and stable”– content marketing trends
Reebok are sprinting ahead when it comes to reactive storytelling A couple of weeks ago, head of Reebok’s Global Newsroom Dan Mazei sat down for a Q&A on the theme of reactive storytelling....
View ArticleFrom product launches to ‘SEO: The Movie’– content marketing trends
Choose evergreen content to support product launches Product launches are among the riskiest periods for web-based businesses. Get things right, and those shelves will empty fast. Get them wrong, and...
View ArticleHow to write the perfect product page
The perfect product page will convert a visitor into a customer, so it’s important to get right! So, what can you do to nudge your visitors down that sales funnel? We’ve got a few ideas: 7 steps to the...
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