Reebok are sprinting ahead when it comes to reactive storytelling A couple of weeks ago, head of Reebok’s Global Newsroom Dan Mazei sat down for a Q&A on the theme of reactive storytelling. Reactive storytelling basically means delivering relevant content linked to a viral news event. This technique lets you ride the crest of a…
The post From reactive storytelling to “strong and stable” – content marketing trends appeared first on Write My Site.
